Location Tracking Drives Modern Company Expansion


  • Kasina Rajsanthosh Kumar Assistant Professor, Department of Computer Science, Maharajah's College (Autonomous), Vizianagaram, India Author
  • Apoorva Srivastava Assistant professor Electrical Engineering Department, Babu Banarasi Das Institute of technology and Management, Lucknow, India Author




Location-Based Services (LBS), Data Analytics, Mobile App Tracking, Augmented Reality (AR), Virtual Reality (VR), Cross-Industry Applications


Location data is now a valuable commodity in our perpetually active, always-connected world. By capitalizing on its potential, businesses may boost operations, increase customer engagement, gain an edge in the marketplace, and open a treasure chest of opportunities. In this article, we'll take a peek at how location tracking has changed modern business, how it's used in different industries, and what moral dilemmas occur from utilizing it. Use of a smartphone's real-time geodata for the purpose to offer information, entertainment, or security is known as location-based services (LBS). Customers can use their services to check in at a variety of locations, including cafes, shops, concerts, and restaurants. Businesses tend to offer incentives, such as discounts, coupons, or prizes, to customers who check in at their venues.




How to Cite

Kasina Rajsanthosh Kumar, & Apoorva Srivastava. (2023). Location Tracking Drives Modern Company Expansion. SciWaveBulletin, 1(4), 43-47. https://doi.org/10.61925/SWB.2023.1407